The challenge

We were asked to create and execute a far-reaching brand campaign that engages individual oil and gas professionals as well as IOCs, NOCs and service companies. The business wanted to focus on growing relationships in Nigeria, East Africa and Europe.

The approach

Korero adopted the role of in-house PR and Marketing team since the EDGE platform launched in 2018. Despite not being based in their offices, we have the same in-depth knowledge of their business and its products as any internal team, having been working closely alongside them since day one.

Fostering a loyal community of advocates – including the individuals and businesses that took part in beta testing before the business started to trade – remains at the heart of our strategic approach.

Together we create and deliver a rolling integrated PR and marketing programme which supports EDGE business goals and delivers measurable results. This spans website development, social media, digital content creation, media relations and more.

Digital marketing is our core focus with a mix of organic and paid social media posts, regular e-mailers to segmented groups, website blogs and Google Ads to drive visitors to the website.

We use powerful media relations activity which is delivered with purpose and clarity, to ensure Norwell’s messages can be heard in a crowded marketplace. Press releases, technical features and thought-leadership pieces are targeted to key sector publications and paid adverts are designed and placed by our team.

The results

Norwell EDGE has built up more than 5,000 individual users, secured significant business contracts with leading oil and gas companies and fostered meaningful partnerships with schools and universities – all within its target regions, including Nigeria, East Africa and the UK.

It recently launched a collaboration with major operators in a bid to create a world class well integrity training platform, help to raise standards and improve training across the UK and wider North Sea oil and gas sector.

After upgrading its platform of e-training, it developed and launched an immersive scenario game, known as Virtual EDGE, which puts oil and gas workers skills to the test and incorporates the latest digital learning techniques including increased use of animation, quizzes, video, and bite-sized learning.

Over the last few years the business has created a raft of partnerships including with the University of Dar es Salaam (UDSM) in Tanzania and the University of Houston’s Society of Petroleum Engineering (SPE) student chapter, leading to hundreds of students gaining free access to its interactive learning platform.

And Scottish pupils have benefitted from an interactive game EDGE designed to boost interest specifically from minority groups of youngsters in STEM subjects, as part of a collaboration with The Association for Black and Ethnic Minority Engineers (AFBE).

Thanks to our bold marketing and PR activity, EDGE has become recognised as a respected voice of authority in the field of online training, as well as the energy sector – and as a business that is at the forefront of new and innovative technology.

Back to all projects