SERVICES
Marketing and PR services that work together
We shape and share your stories to spark interest and build trust with your audiences.
Korero is a strategic marketing and PR agency based in Aberdeen. We work with organisations from FTSE 100 companies to small businesses, across the UK and beyond, on everything from one-off projects to ongoing, fully integrated programmes.
Our services can stand alone or work as one joined-up programme. Start with what you need today and add more as you grow.
What we do
Digital marketing
Connect with your customers and build your online communities through storytelling that brings your brand to life. We plan and manage social media and content, create graphics and video, run targeted ads and write email campaigns that sound like a person, not a press release. Our team can advise on strategy, channels and format, and provide community management where you need it.
Includes: social media and community management, email marketing, video and graphics, paid advertising, digital content.
Media relations
Earned coverage and thought leadership still do something advertising can't: they build trust. As former journalists, we know how to turn a complex idea or product into a story that secures headlines, with contacts across local media and the global energy and technology press.
Includes: press releases and pitching, thought leadership, reactive comment, reputation and crisis support, award entries.
Copywriting and SEO
Consistency is the cornerstone of every successful campaign, and that includes your words. We write copy that sounds like you and reads like you everywhere, then make sure the right people can find it. Your website is the engine house of your marketing, so we plan the structure, write the content and build SEO in from the start [confirm: and manage the build with trusted web partners].
Includes: website copy, blogs, guides, brochures, video scripts, search-led content, on-page SEO.
Strategy and project management
Our programmes are built around your business priorities, covering owned, earned and paid channels. We measure the outcomes from digital and traditional activity against your objectives, so you can see what's working and why.
Includes: marketing and PR strategy, messaging, campaign planning, project management and reporting, internal communications.
Why Korero
Our team has worked in the media, at global agencies and in-house for international companies. We've seen marketing and PR from every side, and we know the difference a truly strategic approach makes.
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Journalist-led. We know what makes a story, and what makes an editor say yes.
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Joined-up. Every channel supports the next, instead of running on its own.
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Measured. We track results against your business and campaign goals, not vanity metrics.
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Straight-talking. Plain English, honest advice, no jargon.
Frequently asked questions
Do we need all of your services?
No. You can come to us for one part of your marketing, such as media relations or copywriting, or ask us to join the whole picture up. Many clients start small and add services as they grow.
What's the difference between marketing and PR?
Marketing is the broader job of promoting your business. PR focuses on earning trust and visibility through the media and other third parties. They work best together, which is why we treat them as one joined-up approach.
Can you help with a one-off project?
Yes. We work on everything from single projects, such as a launch, a website refresh or a set of award entries, to ongoing programmes.
Do you only work with businesses in Aberdeen?
No. We're based in Aberdeen, but we work with organisations throughout the UK and beyond.
How much do your services cost?
It depends on what you need and how often you need it. We'll talk through your goals, then give you a clear proposal so you know what you're getting before you commit.
