The challenge
Korero was asked to create digital content and secure media coverage that cements Fornova’s leading position in its field and promotes its solutions to the right audiences.
The approach
Working alongside the CEO and Marketing Director, our team creates proactive PR and marketing opportunities for Fornova. Our activity combines content writing – whitepapers, e-books, blogs, LinkedIn posts and emailers – and targeted press releases.
Most recently we completed an e-book and blog series to launch Fornova’s latest competitive intelligence solution and wrote a post-Covid-19 predictions series on behalf of the CEO, who later shared these on his personal LinkedIn page.
Our next project will see Korero create an informative e-book and blog series which we will promote on social media and via an email campaign.
The results
Fornova’s profile has been significantly raised since working with our team of experts. Its predictions are regularly featured in its target media and social media engagement has substantially increased.
The CEO reports that he has ‘never had so many likes and comments on Fornova’s social media platforms’ since working with us.
This engagement has generated an increase in marketing leads for the Fornova sales team to follow-up on and has directly put the CEO in touch with senior decision makers throughout the sector.