Account Manager, Digital
Role Details
The Account Manager, Digital will play a central role in leading key client accounts, providing guidance to junior members of staff who are direct reports, and supporting the overall growth of the business.
You will be responsible for managing and delivering client accounts across integrated digital and marketing strategies. Activity will span the full marketing and PR mix with a key focus on social media (paid and organic), website management and content, SEO, PPC and email campaign. Strong copywriting abilities are essential and understanding of media relations is preferred.
Where suitable you will work in partnership with the Senior Account Manager, PR and other team members to deliver activity.
Key result areas
- Develop and execute creative client marketing strategies
- Create engaging content across the full marketing spectrum including social media posts, blogs, video, paid ads, and other content
- Build trusted relationships with clients.
- Deliver against agreed client objectives.
- Support the development of direct reports and others where required.
- Play an active role in business development activity: attending networking events, preparing proposals, attending pitches.
- Support the development of other business streams such as training, emergency response, and small business support.
Job description
Our digital world is evolving fast and becoming ever more complex. We need to be constantly on top of our game to ensure our tech-stack is delivering for our clients from understanding the role of AI to building smart PPC campaigns, SEO, website content, emailers, and paid and organic social media. Understanding how to combine these with engaging visuals, video, and copy is crucial.
Not only will you be able to create great copy that ensures our clients stand out from the crowd across all channels, but you will also be a trusted, strategic advisor. You will play a key role in helping our ambitious clients to grow by building their brand reputation and engaging with their customers.
You will be a self-starter who is passionate about communications.
A flair for creativity, strategic thinking and innovation is a given and you’ll know just how to build effective communications programmes that help our clients build sustained engagement with their target audiences.
We take the time to understand what makes our clients tick so you will need to be business savvy with a good understanding of the key industries we’re active in.
Responsible for day-to-day client delivery, outstanding organisational skills, and an ability to manage multiple projects and support junior team members is essential.
For a confidential chat or to send your CV and covering letter please email Alison Cran at alison@korero.co.uk