Former journalist, Donna Ross, has been appointed as Senior Account Manager, PR, at Korero following contract wins totalling more than £200,000 over the next 12 months.
With more than 20 years of industry experience as a journalist and with PR agencies, Donna will be responsible for developing and delivering high-impact PR campaigns across Korero’s client portfolio that combine media relations, thought leadership and copywriting for digital content.
The appointment coincides with the promotion of Liam Simpson to Senior Account Manager, Digital. Liam leads the digital offering for Korero’s client base with activity spanning search engine optimisation, websites, email campaigns and social media.
Director of Korero, Alison Cran, said: “As we accelerate our growth it’s essential that we continue to attract the best talent to our team while supporting our rising stars. Donna is a great addition to our team and brings a huge amount of industry knowledge and experience. She will play a critical role in delivering high-impact PR programmes for our clients. In addition, Liam has delivered outstanding digital activity for our client his promotion is highly deserved.
“We are seeing significant opportunities both within the Aberdeen market and globally across the energy and digital sectors. With an experienced and dedicated team in place to support clients locally and internationally we look forward to capitalising on those.”
Recent client wins include a global energy transition firm, an international digital risk management company, a Scottish bakers, and a non-governmental organisation committed to delivering waste management circular economies around the world.
Donna said: “It’s an exciting time to be at Korero and I am really looking forward to being a part of this growing team, with such a diverse range of clients, providing quality PR and marketing support for all of our clients.”
Korero PR works with a range of clients ranging from FTSE 100 companies to small businesses. The consultancy provides integrated PR and marketing support which includes strategic advice and programming, media relations, social media, digital marketing and copywriting.